Frontline Messaging
$14.99
In this book" authors E.G. Weiss, Jr. and Emily Fay provide an in-depth exploration of the challenges and opportunities facing Public Information Officers in today’s rapidly changing world. Drawing on their combined and unique experiences in emergency management, response, and public communication, they delve into the critical role PIOs play in navigating crises, adapting to new technologies, and maintaining ethical standards in the face of increasing scrutiny. From the complexities of managing Diversity, Equity, and Inclusion (DEI) issues to the pressures of responding to natural disasters, protests, and the ongoing challenges at the southern border, Weiss and Fay offer a comprehensive guide for PIOs. This book is not only a practical resource filled with case studies, templates, and expert insights, but also a motivational call to action for PIOs to embrace innovation, uphold ethical communication, and lead with integrity. "Frontline Messaging" is an essential read for anyone involved in public communication, emergency management, or crisis response, providing the tools and knowledge needed to succeed in one of the most demanding yet vital roles in modern society.
With foreword by Sgt. Robert Gomez, El Paso Texas Police Department
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